Link to: Independent Schools Shouldn’t Brand…They Should Blog!

In the ideal world all my wonderful colleagues who take the time read my blog would also use twitter, and I could just re-tweet a great blog post when I came across one. I would recommend reading the whole article. At Brenden Schneider’s blog, he wrote:

“Branding in independent schools is an interesting proposition. Facebook launched in February 2004, before its launch branding work was relevant and necessary after its launch branding work, for the most part, has become frivolous and wasteful.  Why? Because independent schools don’t define their brand anymore, the public does.”

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