It was interesting reading the books Switch and Drive side by side. One was about change and the other about motivation, yet each cited many of the same studies and research. Here’s an article the Heath Brothers (authors of Made to Stick and Switch) wrote for Fast Company a year ago about incentives.
Ken O’Brien was an NFL quarterback in the 1980s and 1990s. Early in his career, he threw a lot of interceptions, so one clever team lawyer wrote a clause into O’Brien’s contract penalizing him for each one he threw. The incentive worked as intended: His interceptions plummeted. But that’s because he stopped throwing the ball.
Read the rest of the article by clicking here.